Lyric videos have become really important to an artist radio campaign. If you can build numbers then you can convince radio programmers that the single has impact. Mat Kearney's "Just Kids" album was in the midst of a major marketing push with Inpop Records and Republic Records when The Groundswell did creative direction for his single "Air I Breathe."
Mat spoke into the direction and we partnered with our friend Joel Banta to create an amazing video. It is one of Mat's top performing videos all time now above 4 million views!