Remember when Ron Artest changed his named to Metta World Peace? If you remember Ron Artest it's not for his name change but rather for that time he ran into the crowd and punched fans - but he did change his name. Why are we talking about this? Because "meta" is a word that comes up often when referring to technical SEO.
To begin, the definition of "meta" may go something like this: you use the word meta to describe a set of items or information that informs other sets of data or information. Confused? If you are referring to "meta-data" this means that you you are using data to describe the data on your site. For instance, all of your headlines on your blog posts use a header tag so Google knows that this text is a headline. It is mostly about organization and so is the work of someone who is doing technical SEO.
Technical SEO is about organization. The first phase happens when you are building a new site or re-organizing an existing site. The organization phase is checking off tasks like keyword research, registrations, optimization, content writing direction, keyword density testing, and more. Hey, its called "technical" for a reason.
So what do you need to know to do technical SEO? It takes a good bit of expertise, website architecture, coding and determination to improve your site's performance.
We are confident we can find ways to improve on what you are doing with your SEO and web content strategy to get you topped ranked on Google and Bing - hey just Google "The Groundswell."