Do you still get the Yellow Pages delivered to your door step? Doesn't this feel like the biggest waste of paper? The reason we still receive these is because potential customers are still looking for services. They are still looking for stores or shops.
Salesforce tells us that 94% of buyers engage in web searches before purchasing and if given the chance they would prefer to not talk to a sales person in that process. What is vital for your business or organization is that you have a local search engine optimization (SEO) strategy.
Basically Local SEO means getting your store/shop/office listed online. If you have multiple locations you double your impact for each location listed.
A local SEO strategy is a cornerstone of your overall SEO strategy in that it is the place that allows your "store front" to be the most discoverable.
What is key to a local SEO strategy?
1) You need to have have a lot of listings for each of your locations
2) You need to have correct information listed
At The Groundswell, we provide local SEO services to 70+ listing services including Google, Facebook, Yelp, Foursquare, and many more. All of our local SEO comes as part of a package deal with our other SEO and Digital Marketing products.